Lotiony Cm Before Ovulation

Why do I exist? The communication objective and subjective

-exist in what I represent
-exist as I run
-exist as information

If an architectural work to ask itself about its reason for being, certainly the would answer your question in one of the three previous statements.

Molte delle opere nate tra i due conflitti mondiali nascono con una vocazione simbolica, interpretano il ruolo di icone di una nazione intesa non come collettività, ma come simbolo di potere.

La vocazione dell'achitettura come simbolo di potere ha radici lontane, basti pensare ai numerosi archi di trionfo eretti ai tempi dell'Imper Romano, come simbolo di vittoria, non solo nella capitale, ma in tutto l'impero.
Nella Russia degli anni '30, le opere architettoniche erano espressione del regime totalitario staliniano, l'occhio del potere che incombeva sul popolo.
Con l'imperversare del regime fascista in Italia nascevano architetture che erano veicolo di espressione di un messaggio, arrivando a progettare in questa ottica intere città, come "Littoria"- Latina, resa provincia e voluta da Mussolini come centro di controllo del basso Lazio. Un'intera città simbolo di un regime. Stesso significato simbolico ha "la casa del fascio" di Terragni a Como: seppur utilizzando strumenti differenti e divergendo da quelli che sono i canoni di edificio monumentale, riesce ad evocare il rigore di un potere dittatoriale.

Nella fase successiva l'architettura diventa espressione di una funzione. Una concezione which has its roots more firmly into the futurist movement born in the early '900.
"architecture related to the functionality and beauty," which takes its inspiration in the elements of the new mechanical world we have created, of which architecture must be the most beautiful expression, "the decorative value only depends on the architecture use ", as stated in the Manifesto of Futurist Sant'Elia drafted in 1914.

Form becomes explicit function of the task to perform, as if to outwardly express his inner self.

In 1921 Le Corbusier designed the "Maison Citrohan", which serves as a prelude to 5 points on which its architecture. The name "Citrohan" was a pun on the name of the automotive industry "Citroen", to indicate that this "house" would have been mass-produced, just like a car. A house designed and prepared to meet the needs of the man who would live due.

albeit to different expression of this same vision of architecture conceived as a machine is the "Centre Pompidou" by Renzo Piano in Paris. In this specific architecture creates a parody of high technology, rejecting the creation of a monumental building, in favor of something open, ready to transform. "The culture will take hold of the building"






Since the early 60s according to a new concept of monumentality, which means that each work is seen as a symbol, but do not want to embody any form of control.
This new idea is made explicit in the work of Utzon, who creates architecturally diverse buildings, as recited in different roles within an urban strategy. So in a sense, the function model form, but function in this case must be understood not thinking about the activities that take place inside, but as what the building wants to symbolically represent the function it performs in the imagination collective: the Sydney Opera House embodies a people and a nation, understood as a collective and not as a symbol of power.

This need to create a work that represents the community, people who live it is even more evident in the Guggenheim Bilbao. Gehry's work fits into a nerve center of the city between the railway and the river, a place where life pulsates strongly, with the explicit intention of creating a work that becomes part of the lives of all those who are in that place and which are also faced with daily.





The architecture is in this case expression of society and therefore subject to different interpretations of each individual.
dell'intrepretazione Subjectivity is a symbol of plurality.

"information is the application of a Convention to a given"

COMMUNICATION OBJECTIVE: is applied to a given one convention

Coca Cola is a brand universally recognized as one of the symbols of our times, an icon of American commercial power but where the entire community is recognized for decades.

At the apple symbol is associated with the brand name "Apple", which leaves no room for different interpretations, but has only the subtext to represent a status symbol in contemporary society, a product which recognize the users looking to the future, who want to walk next to the technological progress.


PERSONAL COMMUNICATION: apply to a given number of conventions

complain human sees what he wants to see:

rabbit or duck?

woman or saxophone?

man in profile or naked women?



a group of boys in underwear or an advertisement for underwear?

The image depicts the advertisement of a well-known Italian brand "D & G underwear", advertised by players of the Italian national team. The spot open dialogue with fans of fashion and sports.




"Power is nothing without control," said a former Pirelli spot.
Carl Lewis, sprinter and jumper plurimedagliato, runs through the streets of New York, embodying and enhancing the brand attributes: speed and control. The ad is targeted specifically to lovers of sport and connoisseurs of the Pirelli brand, for others it may only appear comeun guy who runs like a fool for the city, with their feet "pneumatization".

on subjective communication is based on direct marketing, advertising industry, only addressed to a specific part of consumers.

In this direction moves the technology that leverages its infinite power of communication and data collection:
Google is experimenting with a system to deliver targeted advertising, according to the tastes and requests made by users. The system will allow advertisers to have qualified contacts with specific target consumers. The advertisements are selected according to the categories of interest associated with the user, after having watched the video on YouTube and sites they have visited within the Google content network. For example, if there are people who watch videos often and visit sites of car racing, will be included in the category of car enthusiasts and as a result will have the chance to see ads mostly related to the automotive world, is on Youtube and on partner sites.